Sign £125k in extension work, not twenty quotes for price-shoppers

We run the ads, then our AI texts every enquiry the moment it lands and books the serious ones into phone calls. You quote, you win the job. Exclusive to you, one builder per area. And if you're not happy, our payments pause until you are.

★★★★★ Trusted by extension builders across the UK
01

Your ads go live

Targeted campaigns reach homeowners planning an extension in your postcode, not a national audience.

02

AI books the call

Every enquiry gets a text in seconds. The AI filters on your criteria and books the serious ones straight into phone calls.

03

You quote and win

A booked diary of extension work. One builder per area, and it's you.

Scroll
100%exclusive leads
1builder per 30-mile area
72hto first lead, typically
24/7AI books your calls
Working with home extension builders across the UK Builders who work with Unlimitely: Taylor's Brickwork & Building, All Type Refurbishments, Crossover, AREION
02The method

The North Star Framework

Checkatrade rents you leads, and rents the same leads to the builder down the road. The North Star Framework is the opposite: a revenue system that belongs to you, built on three pillars.

"Instead of renting leads from a platform, you build an asset that produces leads for you."
— Lewis Ford, founder
A completed red-brick rear extension with open bifold doors on a British semi-detached home
04Why Unlimitely

A specialist, not a generalist agency

We work with home extension builders. Not "home services" in general, extension builders. The ads, the questions and the AI booking are built around how your customer actually buys. And you pay for leads, not promises: a fixed price per lead, agreed before anything goes live.

A homeowner with a cup of tea in her finished kitchen extension, looking out to the garden
  • Exclusive leads, always

    Never shared, never sold twice. When a homeowner enquires, that enquiry belongs to you and nobody else.

  • One builder per 30-mile area

    We take one client per region. Once your area is taken, we turn every other enquiry from it away.

  • Direct with the founder

    Lewis writes and runs the ads himself. No account manager handoffs, no call centre. You speak to the person who knows your account.

  • No lock-in

    Month-to-month, always. If it's not working for you, you pause your ad spend and your fee. No contract to break.

Book a free strategy call
★★★★★

"We came to Unlimitely hoping he was genuine, as we had been scammed before. Lewis sat on a very lengthy Zoom call to walk us through the process. The work that he and his company produced for us was beyond our expectations. We can't thank Lewis enough."

Crossover
Verified client · ★5.0 on Google
05Watch

Straight talk from Lewis

No account managers, no scripts. The founder on camera, showing his working. This is who you'll be dealing with.

Case study

How my client made £125,000 in under 3 months

Taylor's Brickwork & Building: the full story behind the number on this page.

Straight talk

If you're still using Checkatrade in 2026, watch this

Why shared-lead sites turn your quotes into a race to the bottom.

The framework

The model builders are using to fill their pipeline

The North Star Framework, explained by the person who runs it.

06FAQ

Questions builders ask before they call

What if I invest in this and don't get any jobs?+

If you aren't happy with our services, tell us in writing and we pause our payments until you are happy again. We're here for the long term, not a quick payday.

How is this different from Checkatrade, MyBuilder or Bark?+

Other platforms sell the same lead to five or ten builders, sparking a race to the bottom on price. We only take on one client per area, so every lead is exclusively yours and you're never undercut by a cowboy quoting half your price for worse work.

Will I be locked into a long contract?+

No. We work month to month and you can cancel at any time. We'd rather earn the right to keep working with you every month than trap you into something you're unhappy with.

How do you stop me wasting time on tyre kickers?+

Every advert includes a qualification step built around criteria you set yourself, such as timeframe, budget or job type. Anyone who doesn’t match your standard gets filtered out automatically before they ever reach you, so you only see prospects who are actually worth your time.

How quickly will I start seeing leads?+

We typically see your first lead come within 72 hours of your campaign launch.

Can I pause things if I get too busy?+

Yes, completely. Both your advertising spend and our monthly fee can be paused and restarted whenever it suits you, whether that's a holiday, a fully booked diary, or anything else.

A builder checks his phone on site outside a part-built extension
The AI has already texted the next enquiry, even mid-pour.
07Explore

Everything else we've written for builders

Comparisons, guides and free tools. No email required, no gate — read as much as you like before you ever speak to us.

Get more leads

How the engine works for your trade and your area — the pages that explain what you actually get.

Compare the alternatives

Honest breakdowns of the lead sites most builders try first, and what they really cost per job won.

Guides & free tools

Everything we know, written down — plus the calculators that tell you what a lead is worth to you.

Is your area still available?

We only take one builder per 30-mile area. Book a free strategy call and Lewis will tell you straight whether yours is open, and what a pipeline of exclusive extension work would look like for your business.

Book your free strategy call
Book your free strategy call